摘  要

 

数字化和网络化是当今时代的显著特征，出版社在作为信息的加工者、传播者的同时又是一个企业，它亟需借助信息技术突破传统运作模式，面对出版行业的这种现状，本文针对经济管理出版社的具体需求，描述了“书目信息管理”这一系统的设计及实施方案，详细阐述了整个应用系统的设计思路。本系统帮助现代出版社充分利用和挖掘出版资源，提高出版社运营效率，降低运营成本，通过网络化和信息化的实现，结合网络运营的新型模式，高效、动态的管理出版社的图书资源，并对外进行网络营销。本系统共分为三个模块：书目信息管理、网络营销系统、书目数据生成。其中书目管理包括对出版社书目的浏览、增加、修改、各种方式的查询及分类管理等等；网络营销系统是通过对书目信息和客户信息的有效管理，借助电子邮件群发功能来向客户进行图书宣传，可以根据模版自动插入书目信息生成邮件；书目数据生成包括书目数据的导入导出及模版管理，可以以多种模板实现书目数据库中的书目信息与Excel和word之间的转换。

 

关键词：书目管理；网络营销；邮件群发；出版社

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The digitization and the network is the remarkable characteristic of the present era, the publishing house are not only the information processors and disseminators but also an enterprise, it urgently need to breakthrough tradition operation pattern with the information technology, facing this kind of present situation of the publication, this article described the project of the design and execution of the system which is called "the book information management system" to meets the concrete need of the economical management publishing house, and elaborated the entire design of the application system in detail. This system help modern publishing house make full use of the publication resources and excavate the publication resources, enhances the efficiency of the publishing house, reduces the cost of  the operation, manage the books resources of the publishing house effectively and dynamically by combines the web, information and new operation pattern together, and carries on the external network marketing. This system has three modules: Book information management, online marketing system and book data generating. Book management includes the browsing, increasing, revision of the book information, and it can search the book information with kinds of condition, and it can carry out the classified management of the book information. The network marketing system advertise the book by e-mail marketing through to the effective management of the book and customer information, it can produce the e-mail with book information according to the pattern plate automatically; book data generating can make the book information in or out of the database, and convert the book information to Excel or Word according to kinds of pattern plate.

 

Key words: Books management；Network marketing；Massive e-mail；Publishing house；